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民國60年間中華學後院成立廣告研究所,舉辦廣告研討會,出版廣告年刊事宜.更於民75年報奉教育部核准成立廣告系,是為我國第一個成立的大學廣告系.
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題名
作者
2016
Examining Chris ware’s graphic novels from the perspectives of “post-appropriation,” “transcoding,” and the “system of comics”
Cheng, Mu-Ni
2014-09
Experiential Marketing and Marketing Experience: An Empirical Study of the Influence of Summer Boot Camp on Military Propensity
Tao, Sheng-Ping
2015-12
Exploring the critical quality attributes and models of smart homes
Luor, Tainyi
;
Lu, Hsi-Peng
;
Yu, Hueiju
;
Lu, Yinshiu
2009
Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan
Teng, WC (Teng, Weichen)
;
Yu, HJ (Yu, Hueiju)
;
Lu, HP (Lu, Hsi-Peng)
2017-06-01
Factors in Transforming Cultural Elements into Fashion Design: A Case Study of the Fashion Exhibition China: Through the Looking Glass at the Metropolitan Museum of Art in New York
Yen, Hui-Yun
1998-03-01
Fear Appeal
于心如
2001-09
FORMOSA為臺灣加油--臺塑石油CIS規劃及創意介紹
黃元禧
2022-10
How the Experience Designs of Sustainable Festive Events Affect Cultural Emotion, Travel Motivation, and Behavioral Intention
YEN, HUI-YUN
2008-01
ICOGRADA古巴年會後記
楊勝雄
2008
The Impact of Product Quality, Service Quality and Experience Quality on Customer Perceived Value : From Students' Point of View
游慧茹[撰]
2012
Integrating Kano model with strategic experiential modules in developing ICT-enabled services : An empirical study
Huei-ju Yu,
;
Hsien-Tang Ko[著]
2012
Integrating Kano model with strategic experiential modules in developing ICT-enabled services An empirical study
Yu, HJ (Yu, Hueiju)
;
Ko, HT (Ko, Hsien-Tang)
2015-09
The Interactive Effects of Creative Tactic Instruction and Convergent Thinking on Creative Imagination
賴惠德
;
邱發忠
;
陶聖屏
1999-03-01
Issues of Cultural Communication among Immigrants from Taiwan and China in the U.S.A.
張文瑜(Wen-Yu Angela Chang)
2011-11
Peer influence and smoking relapse among active-duty military personnel in Taiwan
Tai, Zixue
;
Tao, Sheng-Ping
;
Hung, Yi-Jing
2013
PERSONALITY, MOTIVATION, AND BEHAVIORAL INTENTIONS IN THE EXPERIENTIAL CONSUMPTION OF ARTWORKS
Tao, SP (Tao, Sheng-Ping)
2015-04
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
2002-03-01
Political Spot Advertising:A Cross-Cultural Comparison of the 1996 Presidential Campaigns in Taiwan and the U.S.
Chuang, Po-Chung
;
Larry, D.Miller
1996-03
The Role of Culture in Advertisement
漆梅君
2018-10-15
The Social Construction of SARS
潘家鑫等
;
Powers, John H. (EDT)/ Xiao, Xiaosui (EDT)
2015-04
Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu
;
Ho, Hui-Yi
2017-06
A Social Movement in the Era of Digital Communication: Information Mixing Truth and Rumor, Authoritative Response Dissociation, Government Trust
陶聖屏
2021-05-01
Social Recommendations for Facebook Brand Pages
Chiu, YP (Chiu, Yu-Ping)
2004-03-01
Stability of Advertising Principal – Agent Relationship
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2018-12-01
A Study on Framework Development and Emotional Design Factors Affecting Consumers' Preferences for Cultural and Creative Products
Yen, Hui Yun
顯示項目51-75 / 361. (共15頁)
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