| 摘要: | 本研究旨在瞭解臺北地區民眾對「婚姻禮俗」重要性認知與需求性認知之現況，以及不同「個人背景因素」在「婚姻禮俗重要性認知」與「婚姻禮俗需求性認知」之關係，另探討臺北地區民眾在「婚姻禮俗重要性認知」與「婚姻禮俗需求性認知」之相關性。更進一步瞭解「婚姻禮俗重要性認知」與「婚姻禮俗需求性認知」的預測力。
本研究係採「立意取樣」與「滾雪球」方式進行取樣，選取居住地在臺北地區「18歲以上民眾」為研究對象。正式施測樣本為480份，扣除無效問卷後，實得有效樣本為454份，有效回收率94.58%。所使用之研究工具包括：「個人背景資料表」及「婚姻禮俗認知與需求量表」。施測資料以SPSS for Windows 26.0進行分析，採用：描述性統計、獨立樣本t檢定、單因子變數分析、皮爾森積差相關及多元迴歸分析等統計方法加以分析，本研究旨在探討臺北地區民眾對婚姻禮俗認知與需求之研究，主要研究結果如下：
一、 臺北地區民眾對「婚姻禮俗認知」與「婚姻禮俗需求」之現況
1. 臺北地區民眾之整體「婚姻禮俗重要性認知」傾向於「中高程度」，其中，以「家庭經營」構面的婚姻禮俗為最高，以「結婚儀式」構面為最低。
2. 臺北地區民眾之整體「婚姻禮俗需求性認知」傾向於「中高程度」，其中，以「家庭經營」構面的婚姻禮俗為最高，以「結婚儀式」構面為最低。
二、 臺北地區民眾在不同「個人背景因素」對「婚姻禮俗重要性認知」之差異情形
臺北地區民眾之「婚姻禮俗重要性認知」會因「性別」、「年齡」、「婚姻狀況」、「結婚意願」、「婚禮花費」、「喜宴形式」、「結婚儀式」及「父母婚姻和諧度」不同而有顯著差異。
三、 臺北地區民眾在不同「個人背景因素」對「婚姻禮俗需求性認知」之差異情形
臺北地區民眾之「婚姻禮俗需求性認知」會因「性別」、「年齡」、「結婚意願」、「婚禮花費」、「喜宴型式」、「結婚儀式」、「父母親婚姻和諧度」及「家庭衝突情形」不同而有顯著差異。
四、 臺北地區民眾之「婚姻禮俗需求性認知」與「婚姻禮俗需求性認知」之相關情形
受試者之整體「婚姻禮俗認知」與整體「婚姻禮俗需求」達顯著「高度正相關」。意即臺北地區民眾對「婚姻禮俗重要性認知」愈高，其對「婚姻禮俗需求性認知」就愈高。
五、 臺北地區民眾之「婚姻禮俗重要性認知」對「婚姻禮俗需求性認知」具有顯著的預測力
臺北地區民眾之「訂婚儀式」認知、「結婚儀式」認知、「婚禮籌備」認知、「長輩參與」認知、「家世背景」認知及「家庭經營」認知等，六個構面對整體「婚姻禮俗需求性認知」具有74%的預測力。意即臺北地區民眾在「婚姻禮俗重要性認知」上愈高，其對「婚姻禮俗需求性認知」就愈高。
根據本研究的研究發現與結論，建議臺北地區民眾在婚前修習婚前教育及家庭教育等相關課程。因修習婚前教育課程能讓民眾瞭解婚姻的意義、個人的婚姻願景以及學習如何獲得相關資源去解決問題等，以提昇經營婚姻生活的能力；而家庭教育課程則可增進家人關係與家庭功能之間各種的教育活動，並能促進民眾未來家庭幸福的基礎。此外，在給婚禮顧問業者的建議方面，除了能在婚姻禮俗儀式提出專業的建議與意見外，可開辦婚姻相關輔導課程，讓民眾透過學習來認清理解及接納自己與對方的優缺點、培養獨立自主的精神、彼此可互相信任、諒解、互助及珍惜的關係，確保民眾未來的婚姻和諧生活。再者，給政府相關單位之建議方面，支持婚姻禮俗行業的發展，鼓勵創新和提升服務水平，並加強法律法規的建立和執行，且可提供婚姻禮俗相關的資源和指導，包括婚姻禮俗知識普及行業信息公開等，促進市場透明和消費者教育。
This study aims to understand the current state of the cognitive awareness of the importance of marriage customs and cognitive awareness of the demand for marriage customs among people in Taipei, as well as the relationship between different personal background factors and their cognitive awareness of the importance of marriage customs and cognitive awareness of the demand for marriage customs. Additionally, it explores the correlation between the cognitive awareness of the importance of marriage customs and cognitive awareness of the demand for marriage customs among people in Taipei. Furthermore, it investigates the predictive power of the cognitive awareness of the importance of marriage customs and cognitive awareness of the demand for marriage customs.
The study adopted a proportional sampling method and snowball sampling to select residents aged 18 and above in the Taipei area as research subjects. The formal sample consisted of 480 questionnaires, and after excluding invalid ones, the effective sample size was 454, yielding an effective response rate of 94.58%. The research instruments used included a “personal background information form” and a “cognitive awareness of the importance and demand scale for marriage customs”. The data were analyzed using SPSS for Windows 26.0, employing statistical methods such as descriptive statistics, independent sample t-tests, one-way ANOVA, Pearson's product-moment correlation, and multiple regression analysis. The purpose of this study was to investigate the cognitive awareness of and demand for marriage customs among people in Taipei, and the main research findings are as follows:
I. Current State of the Cognitive Awareness of and Demand for Marriage Customs Among People in Taipei
1. The overall awareness of the importance of marriage customs among people in Taipei tends to be at a medium to high level, with the “family management” of marriage customs ranking highest and the “wedding ceremony”ranking lowest.
2. The overall “cognitive awareness of the demand for marriage customs” among people in Taipei tends to be at a medium to high level, with the “family management” of marriage customs ranking highest and the “wedding ceremony” ranking lowest.
II. Differences in the Cognitive Awareness of the Importance of Marriage Customs Among People in Taipei Based on Different Personal Background Factors
The cognitive awareness of the importance of marriage customs among people in Taipei varies significantly based on factors such as gender, age, marital status, intention to marry, wedding expenses, banquet format, wedding ceremonies, and parental marital harmony.
III. Differences in the Cognitive Awareness of the Demand for Marriage Customs Among People in Taipei Based on Different Personal Background Factors
The cognitive awareness of the demand for marriage customs among people in Taipei varies significantly based on factors such as gender, age, intention to marry, wedding expenses, banquet style, wedding ceremonies, parental marital harmony, and family conflicts.
IV. Correlation between Cognitive Awareness of the Importance of Marriage Customs and Cognitive Awareness of the Demand for Marriage Customs Among People in Taipei
The overall “cognitive awareness of marriage customs” and the overall “cognitive awareness of demand for marriage customs” among people in Taipei are significantly and positively correlated.
V. Significant Predictive Power of Cognitive Awareness of the Importance of Marriage Customs on the Cognitive Awareness of the Demand for Marriage Customs Among People in Taipei
The cognitive awareness of six dimensions, including engagement ceremony, wedding ceremony, wedding preparation, elderly participation, family background, and family management, accounts for 74% of the overall predictive power for the “cognitive awareness of the demand for marriage customs” among people in Taipei. This indicates that the higher the cognitive awareness of the importance of marriage customs among people in Taipei, the higher their cognitive awareness of the demand for such customs.
Based on the research findings and conclusions, it is recommended that people in Taipei engage in pre-marital education and family education courses. Pre-marital education courses can help individuals understand the meaning of marriage, articulate their personal marriage visions, and learn how to acquire relevant resources to solve problems, thereby enhancing their ability to manage marital life. Family education courses can improve various educational activities between family members and promote the foundation for future family happiness. Additionally, in terms of recommendations for wedding consultant businesses, apart from providing professional advice and opinions on wedding customs and ceremonies, they can offer marriage-related counseling courses. These courses can help individuals understand and accept their own and their partner's strengths and weaknesses, cultivate independence and trust, foster understanding, mutual assistance, and cherish relationships, ensuring harmonious marital lives for future couples. Furthermore, recommendations for government-related entities include supporting the development of the marriage customs industry, encouraging innovation and improving service levels, strengthening the establishment and enforcement of laws and regulations, and providing resources and guidance related to marriage customs, including promoting the dissemination of marriage customs knowledge and industry information transparency to enhance consumer education. |
