文化大學機構典藏 CCUR:Item 987654321/53188
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    題名: Using the Theory of Planned Behavior to Examine the Sustainable Extension of Rural Food Preparation Techniques
    作者: Lee, Ching-Sung
    Chen, Yen-Cheng
    Tsui, Pei-Ling
    Chiang, Ming-Chen
    陳彥呈
    貢獻者: Department of Applied Science of Living
    關鍵詞: rural food preparation techniques
    rural women
    sustainable extension
    theory of planned behavior
    日期: 2023-05
    上傳時間: 2024-03-12 15:16:21 (UTC+8)
    出版者: Multidisciplinary Digital Publishing Institute
    摘要: Social transformation has caused traditional rural food preparation techniques and cultural heritage to disappear gradually. Traditional rural women are in charge of rural traditional food preparation techniques, which they inherit through the family. Therefore, this study primarily aimed to employ the theory of planned behavior (TPB) to analyze the effects of attitudes toward rural food preparation techniques, subjective norms, and perceived behavioral control on behavioral intention to ultimately understand the behavioral intention of rural women in the sustainable extension of rural food preparation techniques. The TPB was utilized as a basis for conducting a quantitative study using questionnaire surveys. Purposive sampling and snowball sampling were employed, and 800 questionnaires were distributed. In total, 649 valid questionnaires were collected, and the recovery rate was 81.1%. The study tools used included the attitude scale, subjective norms scale, perceived behavioral control scale, and behavioral intention scale. The data were analyzed using confirmatory factor analysis, descriptive statistics, Pearson product difference correlation analysis, and multiple regression analysis. The results showed that attitudes toward rural food preparation techniques, subjective norms, and perceived behavioral control in rural women significantly affected the behavioral intention of sustainable extension. These results can provide agricultural organizations and relevant units with a reference for the sustainable extension of traditional food preparation techniques.
    關聯: Agriculture
    顯示於類別:[生活應用科學系暨生活應用科學研究所] 期刊論文

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