Using the Theory of Planned Behavior to Examine the Sustainable Extension of Rural Food Preparation Techniques

文化大學機構典藏 CCUR > 環境規劃暨生物資源學院 > 農學院 > 生活應用科學系暨生活應用科學研究所 > 期刊論文 > Item 987654321/53188

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/53188

题名:	Using the Theory of Planned Behavior to Examine the Sustainable Extension of Rural Food Preparation Techniques
作者:	Lee, Ching-Sung Chen, Yen-Cheng Tsui, Pei-Ling Chiang, Ming-Chen 陳彥呈
贡献者:	Department of Applied Science of Living
关键词:	rural food preparation techniques rural women sustainable extension theory of planned behavior
日期:	2023-05
上传时间:	2024-03-12 15:16:21 (UTC+8)
出版者:	Multidisciplinary Digital Publishing Institute
摘要:	Social transformation has caused traditional rural food preparation techniques and cultural heritage to disappear gradually. Traditional rural women are in charge of rural traditional food preparation techniques, which they inherit through the family. Therefore, this study primarily aimed to employ the theory of planned behavior (TPB) to analyze the effects of attitudes toward rural food preparation techniques, subjective norms, and perceived behavioral control on behavioral intention to ultimately understand the behavioral intention of rural women in the sustainable extension of rural food preparation techniques. The TPB was utilized as a basis for conducting a quantitative study using questionnaire surveys. Purposive sampling and snowball sampling were employed, and 800 questionnaires were distributed. In total, 649 valid questionnaires were collected, and the recovery rate was 81.1%. The study tools used included the attitude scale, subjective norms scale, perceived behavioral control scale, and behavioral intention scale. The data were analyzed using confirmatory factor analysis, descriptive statistics, Pearson product difference correlation analysis, and multiple regression analysis. The results showed that attitudes toward rural food preparation techniques, subjective norms, and perceived behavioral control in rural women significantly affected the behavioral intention of sustainable extension. These results can provide agricultural organizations and relevant units with a reference for the sustainable extension of traditional food preparation techniques.
關聯:	Agriculture
显示于类别:	[生活應用科學系暨生活應用科學研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	160	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.

数据加载中.....