Mobile trading services have brought conveniences in terms of space liberation, but also have an influence on investors' judgement modes. This study aimed to understand users' degree of importance and satisfaction towards mobile trading by analysing the information from 132 cases using Importance Performance Analysis (IPA). The items with the highest importance and satisfaction degrees are general performance of the market and relative performance between prices and volumes. The research findings can be used by financial and investment service providers and their mobile trading systems to adjust their investment strategies accordingly and achieve the maximum profit.
關聯:
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS Volume: 11 Issue: 2 Pages: 107-122
