文化大學機構典藏 CCUR:Item 987654321/26968
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/26968


    题名: Trading signals analysis of mobile trading services
    作者: Lin, CW (Lin, Ching-Wen)
    Lin, CY (Lin, Ching-Yi)
    Lin, BS (Lin, Binshan)
    贡献者: Dept Int Business Adm
    关键词: mobile trading
    investment strategy
    financial operation
    IPA
    importance performance analysis
    mobile communication
    日期: 2013
    上传时间: 2014-03-03 15:42:26 (UTC+8)
    摘要: Mobile trading services have brought conveniences in terms of space liberation, but also have an influence on investors' judgement modes. This study aimed to understand users' degree of importance and satisfaction towards mobile trading by analysing the information from 132 cases using Importance Performance Analysis (IPA). The items with the highest importance and satisfaction degrees are general performance of the market and relative performance between prices and volumes. The research findings can be used by financial and investment service providers and their mobile trading systems to adjust their investment strategies accordingly and achieve the maximum profit.
    關聯: INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS Volume: 11 Issue: 2 Pages: 107-122
    显示于类别:[企業管理學系暨國際企業管理研究所] 期刊論文

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