文化大學機構典藏 CCUR:Item 987654321/26968
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/26968


    Title: Trading signals analysis of mobile trading services
    Authors: Lin, CW (Lin, Ching-Wen)
    Lin, CY (Lin, Ching-Yi)
    Lin, BS (Lin, Binshan)
    Contributors: Dept Int Business Adm
    Keywords: mobile trading
    investment strategy
    financial operation
    IPA
    importance performance analysis
    mobile communication
    Date: 2013
    Issue Date: 2014-03-03 15:42:26 (UTC+8)
    Abstract: Mobile trading services have brought conveniences in terms of space liberation, but also have an influence on investors' judgement modes. This study aimed to understand users' degree of importance and satisfaction towards mobile trading by analysing the information from 132 cases using Importance Performance Analysis (IPA). The items with the highest importance and satisfaction degrees are general performance of the market and relative performance between prices and volumes. The research findings can be used by financial and investment service providers and their mobile trading systems to adjust their investment strategies accordingly and achieve the maximum profit.
    Relation: INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS Volume: 11 Issue: 2 Pages: 107-122
    Appears in Collections:[Department of Business Administration & Graduate Institute of International Business Administration ] periodical articles

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