中級山登山者知覺價值與挑戰意願之研究: 知覺風險是干擾?還是中介?

文化大學機構典藏 CCUR > 環境規劃暨生物資源學院 > 農學院 > 生活應用科學系暨生活應用科學研究所 > 博碩士論文 > Item 987654321/53717

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题名:	中級山登山者知覺價值與挑戰意願之研究: 知覺風險是干擾?還是中介? A Study on Perceived Value and Challenge Intention of Intermediate Mountain Hikers: Is Perceived Risk a Moderator or a Mediator?
作者:	陳靜怡 CHEN, JING-YI
贡献者:	生活應用科學系碩士在職專班
关键词:	知覺價值知覺風險挑戰意願中級山 Perceived value Perceived risk Challenge intention Intermediate mountains
日期:	2024
上传时间:	2024-12-02 11:28:12 (UTC+8)
摘要:	臺灣擁有豐富天然資源和多變的地理環境，海拔3000公尺以上的高峰有268座。近年來臺灣登山人口逐漸增加，然而登山休閒活動帶有一定的風險，山域事故案件不斷攀升，其中又以迷途最為常見。本研究目的為瞭解攀登中級山登山者知覺價值對挑戰意願的研究:知覺風險是干擾還是中介。研究以近兩年攀登過臺灣中級山之登山者為研究對象，回收有效問卷386份，研究方法以網路問卷調查法，採立意取樣與滾雪球方式，研究工具「個人背景變項」、「知覺價值量表」、「知覺風險量表」及「挑戰意願量表」，量表採用李克特(Likert)五點式量表計分，採用SPSS22.0統計軟體進行資料處理及統計分析，包括描述性統計、獨立樣本t檢定、單因子變異數分析、皮爾森積差相關分析及迴歸分析。研究結果發現，攀登中級山登山者個人背景變項對知覺價值、知覺風險及挑戰意願有顯著差異，知覺風險越高的登山者，在使用登山APP、定位座標能力及下載離線地圖的準備越充分;登山者知覺價值、知覺風險與挑戰意願有顯著相關性;登山者知覺價值對挑戰意願有預測力，當知覺價值感受越高，挑戰意願的程度也越高;知覺風險在知覺價值對挑戰意願有部分中介效果，沒有干擾效果。登山是一項令人振奮且充滿冒險精神的活動，但因中級山地形複雜、林相豐富、需消耗較多的體力及氣候多變，因此本研究建議登山者在登山前做好登山的準備、訓練體力、路線難度的瞭解及天氣的變化等等，可以在登山前準備登山APP、定位座標功能及下載離線地圖，提高登山活動的安全性。 Taiwan possesses abundant natural resources and diverse geographical landscapes, with 268 peaks exceeding 3,000 meters in elevation. In recent years, the number of hikers in Taiwan has gradually increased. However, mountaineering as a leisure activity carries certain risks, with a rising number of mountain-related incidents, among which getting lost is the most common. The aim of this study is to explore the perceived value and challenge intention of intermediate mountain hikers in Taiwan, focusing on whether perceived risk serves as a moderator or mediator. This study targeted hikers who have climbed intermediate mountains in Taiwan over the past two years, collecting 386 valid questionnaires. The research method involved an online survey using purposive and snowball sampling. Research instruments included personal background variables, Perceived Value Scale, Perceived Risk Scale, and Challenge Intention Scale, all measured using a Likert 5-point scale. Data processing and statistical analysis were performed using SPSS 22.0, including descriptive statistics, independent sample t-tests, one-way ANOVA, Pearson correlation analysis, and regression analysis. The results indicate significant differences in perceived value, perceived risk, and challenge intention based on the personal background variables of intermediate mountain hikers. Hikers with higher perceived risk were more thoroughly prepared with hiking apps, GPS capabilities, and offline maps. Significant correlations were found among perceived value, perceived risk, and challenge intention. Perceived value was a predictor of challenge intention; the higher the perceived value, the greater the challenge intention. Perceived risk partially mediated the relationship between perceived value and challenge intention but did not have a moderating effect. Mountaineering is an exhilarating and adventurous activity, yet due to the complex terrain, rich forest composition, high physical demands, and variable weather conditions of intermediate mountains, this study recommends that hikers thoroughly prepare before their trips. This includes physical training, understanding route difficulties, and monitoring weather changes. Additionally, preparing hiking apps, GPS functionalities, and downloading offline maps can enhance the safety of hiking activities.
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