| 摘要: | 隨著資訊通信科技高度快速發展，現代社會的交友方式也發生顯著變化。許多人開始使用交友軟體進行人際社交，藉由在交友軟體上的社交功能及自我揭露，滿足社交目標並與他人建立關係。
本研究旨在探討交友軟體使用者的知覺價值、自我揭露與親密關係滿意度間的關係，並鑑驗自我揭露在知覺價值與親密關係滿意度間的調節作用。
本研究採用問卷調查法，研究對象為成年早期曾使用交友軟體且在該平台上有成功交往經驗的用戶。使用立意取樣及滾雪球抽樣法募集研究樣本，共收集到223份問卷，有效樣本數為136份。研究工具包括「交友軟體知覺價值量表」、「自我揭露量表」和「親密關係滿意度量表」。資料分析方法包括描述性統計分析、獨立樣本t檢定、單因子變異數分析、皮爾森相關分析與階層迴歸分析。
研究結果顯示，性別和年齡在知覺價值上存在顯著差異，男性的知覺價值高於女性，31-35歲的知覺價值高於20-25歲，且年齡越大的使用者其知覺價值越高。交友軟體之知覺價值中的「社交愉悅」分構面與自我揭露及親密關係滿意度之間存在正相關。進一步分析顯示，知覺價值與自我揭露皆能正向預測親密關係滿意度。然而，自我揭露在知覺價值與親密關係滿意度間有完全中介效果，沒有調節效果。
根據研究結果，建議交友軟體使用者或欲使用交友軟體的人士可以透過交友軟體迅速拓展交友圈，解決時間不足的交友困境，並提供一種無需面對面的交流方式，適合容易緊張的使用者。對於交友軟體業者，考慮到使用者在知覺價值上的顯著優勢，應關注年紀及性別市場，設計針對區隔性的功能和活動，提升不同性別與年齡層的使用體驗和滿意度。此外，建議在軟體中增加多元的介紹資訊和驗證功能，以提升使用者的安全感，從而更有效地達成交友目標。
With the rapid development of information and communication technologies, the ways of making friends in modern society have significantly changed. People have started using dating apps for social interactions, leveraging the social features and self-disclosure on these platforms to achieve their social goals and establish relationships with others.
This study aims to explore the relationship between perceived value, self-disclosure, and intimacy satisfaction among dating app users, and to examine the moderating effect of self-disclosure on perceived value and intimacy satisfaction.
This study employed a questionnaire survey method, targeting early adulthood participants who have used dating apps and had successful dating experiences on these platforms. Using purposive sampling and snowball sampling techniques, the study collected 223 questionnaires, with 136 valid samples. The research instruments included the "Dating App Perceived Value Scale," the "Self-Disclosure Scale," and the "Intimacy Satisfaction Scale." Data analysis methods included descriptive statistics, independent sample t-tests, one-way ANOVA, Pearson correlation analysis, and hierarchical regression analysis.
The results show significant differences in perceived value on gender and age. Males had higher perceived value than females, and those aged 31-35 had higher perceived value than those aged 20-25. Additionally, older users generally had higher perceived value. There was a positive correlation between "social pleasure" dimension of perceived value and both self-disclosure and intimacy satisfaction. Further analysis indicated that perceived value and self-disclosure positively predicted intimacy satisfaction.However, self-disclosure mediated the relationship between perceived value and intimacy satisfaction but did not have a significant moderating effect.
Based on the findings, it is suggested that dating app users or those considering using dating apps can quickly expand their social circles through these platforms, addressing the issue of limited time for socializing. Dating apps offer a non-face-to-face interaction method, suitable for users who may feel anxious in face-to-face interactions. For dating app developers, considering the significant advantages in perceived value among different age and gender groups, attention should be given to designing targeted features and activities to enhance the user experience and satisfaction across different demographics. Furthermore, it is recommended to incorporate diverse information and verification features within the app to enhance user security, thereby achieving social goals more effectively. |
