現代女性的購買力和消費能力提升趨勢，也推動了美甲行業的快速發展，女性對美甲消費意識的增強也推動全球美甲市場增長。本研究目的主要在探討美甲消費者對美甲師的專業職能、消費體驗之間的關聯性，並了解消費者的美感知覺從中對專業職能、消費體驗之影響。研究方法採用問卷調查法以進行資料之蒐集，採立意抽樣與滾雪球抽樣方式發放問卷，以北北基地區之每月到美甲店消費一次以上之消費者為研究對象共抽取有效樣本450 份。研究工具包括：「個人背景資料調查表」、「專業職能量表」、「美感知覺量表」及「消費體驗量表」。施測結果以統計套裝軟體SPSS for Window 27.0進行統計分析，研究結果發現專業職能與美感知覺和消費體驗都有正向顯著影響，並且提供相應的理論支持。同時，透過對消費者的調查，研究消費者對美甲師的「專業職能」和「美感知覺」與「消費體驗」具有相關。研究結果提供相關美業領域單位作為教育和培訓具有價值的參考。研究結果發現消費者在美甲店的消費體驗過程中，消費者普遍喜歡欣賞美麗的事物，因為美帶來愉悅和賞心悅目的情感體驗。美感知覺對消費者的情緒歷程也會產生密切影響，其中感官、理解和行動形成一個整體性，會在消費過程互動中可能引發情緒共鳴對消費體驗的最終結果產生影響，而影響消費者對美甲師的技術和服務的偏好。根據本研究結果建議，美甲業者應該強化其專業職能以及美感知覺，以利增進消費者之體驗。
The research method adopted a questionnaire survey for data collection, using purposive sampling and snowball sampling methods to distribute the questionnaires. The study targeted consumers in the Taipei, New Taipei, and Keelung areas who visit nail salons at least once a month, resulting in a total of 450 valid samples. The research tools included: "Personal Background Information Questionnaire," "Professional Competency Scale," "Aesthetic Perception Scale," and "Consumer Experience Scale." The survey results were statistically analyzed using SPSS for Windows 27.0. The findings revealed that professional competencies, aesthetic perception, and consumer experience all have a significant positive impact, providing corresponding theoretical support. Additionally, through the survey of consumers, the study found correlations between consumers' perceptions of nail technicians' "professional competencies," "aesthetic perception," and "consumer experience." The research results offer valuable references for education and training in related beauty industry sectors. Based on the findings of this study, it is recommended that nail industry practitioners should enhance their professional competencies and aesthetic abilities to improve consumer experience.
