This study explores the trend of using bicycles as a means of transportation for in-depth slow travel as the living standards of the people in the country rise. Bicycle slow travel integrates the characteristics of convenience, freedom, and low-carbon environmental friendliness, becoming a sustainable mode of travel that fosters interaction with local residents. This form of travel not only benefits individuals and fellow travelers but also contributes to the development of local economies, increases awareness of local culture and natural environments, and embodies the concept of sustainable tourism. However, previous research has primarily focused on the physical fitness improvement associated with cycling activities, with limited exploration of studies centered around bicycle slow travel.
Therefore, this study aims to investigate whether tourists engaging in this slow travel method develop attachment to the localities and, consequently, enhance leisure benefits and inner happiness.
Using a questionnaire survey method, this research targeted individuals with experience riding bicycles on the Greater Taipei Bike Path. A total of 547 questionnaires were collected, and 536 were deemed valid, resulting in an effective response rate of 98%. The collected data were analyzed and validated using SPSS and AMOS software. The research findings indicate a significant correlation between local attachment and leisure benefits. The attitude towards bicycle slow travel positively influences local attachment and leisure benefits. Both local attachment and leisure benefits positively impact happiness. Local attachment and leisure benefits have a complete mediating effect on the relationship between the attitude towards slow travel and happiness. Based on these results, practical management strategies and recommendations for relevant stakeholders promoting activities are proposed for reference.
