自行車慢遊態度、地方依戀、休閒效益與幸福感關係之研究

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/53476

Title:	自行車慢遊態度、地方依戀、休閒效益與幸福感關係之研究 The Study of the Relationship between the Attitude towards Slow Cycling, Place Attachment, Leisure Benefits, and Happiness
Authors:	蕭文明
Contributors:	觀光事業學系觀光休閒事業碩士在職專班
Keywords:	自行車慢遊態度地方依戀休閒效益幸福感 bicycle leisure attitude place attachment leisure benefits happiness
Date:	2024
Issue Date:	2024-07-17 11:15:40 (UTC+8)
Abstract:	本研究探討隨著國人生活水平提高，以自行車作為交通工具進行深度慢遊的趨勢。自行車慢遊融合了便利、自由、低碳環保的特點，成為一種可持續旅遊方式，並促進了與當地居民的互動。這種旅遊方式不僅對個人和同行者有益，還有助於地方經濟的發展，提高了對在地文化和自然環境的關注，實踐永續旅遊觀念。然而，過去研究主要集中在自行車活動的體能提升，鮮少探討以自行車慢遊為主題的研究。因此，本研究旨在探討遊客在這種慢遊方式下是否會對地方產生依戀，並進一步提高休閒效益和內心深層的幸福感。本研究以採問卷調查法，針對曾於大台北自行車道有過騎乘經驗者施以問卷調查，回收問卷547份其中有效問卷536份，有效回收率為98%，回收樣本以SPSS及AMOS軟體進行資料分析與驗證，研究結果發現地方依戀與休閒效益兩者間有顯著相關性；自行車慢遊態度對地方依戀有正向影響；自行車慢遊態度對休閒效益有正向影響；地方依戀及休閒效益對幸福感都有正向影響；地方依戀及休閒效益對慢遊態度與幸福感有完全中介效果；。依上述結果提出實務管理策略及相關業者推動活動時得以參考。 This study explores the trend of using bicycles as a means of transportation for in-depth slow travel as the living standards of the people in the country rise. Bicycle slow travel integrates the characteristics of convenience, freedom, and low-carbon environmental friendliness, becoming a sustainable mode of travel that fosters interaction with local residents. This form of travel not only benefits individuals and fellow travelers but also contributes to the development of local economies, increases awareness of local culture and natural environments, and embodies the concept of sustainable tourism. However, previous research has primarily focused on the physical fitness improvement associated with cycling activities, with limited exploration of studies centered around bicycle slow travel. Therefore, this study aims to investigate whether tourists engaging in this slow travel method develop attachment to the localities and, consequently, enhance leisure benefits and inner happiness. Using a questionnaire survey method, this research targeted individuals with experience riding bicycles on the Greater Taipei Bike Path. A total of 547 questionnaires were collected, and 536 were deemed valid, resulting in an effective response rate of 98%. The collected data were analyzed and validated using SPSS and AMOS software. The research findings indicate a significant correlation between local attachment and leisure benefits. The attitude towards bicycle slow travel positively influences local attachment and leisure benefits. Both local attachment and leisure benefits positively impact happiness. Local attachment and leisure benefits have a complete mediating effect on the relationship between the attitude towards slow travel and happiness. Based on these results, practical management strategies and recommendations for relevant stakeholders promoting activities are proposed for reference.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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