集體主義、道德自我認同、環境關注，食安關注與健康意識對有機食品購買意圖之影響: 計畫行為理論之擴展

文化大學機構典藏 CCUR > 國際暨外語學院 > 全球商務學位學程 > 博碩士論文 > Item 987654321/45151

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题名:	集體主義、道德自我認同、環境關注，食安關注與健康意識對有機食品購買意圖之影響: 計畫行為理論之擴展 The Effect of Collectivism, Ethical Self-identity, Environmental Concern, Food Safety Concern, and Health Consciousness towards Purchase Intention of Organic FoodExtended Research Framework of the Theory of Planned Behavior
作者:	Tsevegmid), 吳喀(Nyamgerel
贡献者:	全球商務碩士學位學程碩士班
关键词:	Collectivism Organic Food Purchase Intention Theory of Planned Behavior
日期:	2019
上传时间:	2019-10-28 14:22:26 (UTC+8)
摘要:	The present study attempts to extend the Theory of Planned Behavior (TPB) through investigating the consumers intention to purchase organic food in the context of Taiwan and Mongolia. The original TPB model has been extended by adding five new constructs measured the appropriateness of the new model, which includes Collectivism, Environmental Concern, Ethical Self-Identity, Food Safety Concern, and Health Consciousness. Four hundred self-administered questionnaires were distributed with the same number of samples from both countries. However, there were only 389 usable questionnaires obtained. Data were analyzed using Structural Equation Modeling (SEM) to evaluate the relationships among variables. All the underlying dimensions except for the effect of perceived behavioral control (importance of price and perception availability) had a significant effect on consumers purchase intention to buy organic food. Implications and marketing strategies for an organic food purchase intention has been elaborated and the future research direction is discussed.
显示于类别:	[全球商務學位學程] 博碩士論文

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