集體主義、道德自我認同、環境關注，食安關注與健康意識對有機食品購買意圖之影響: 計畫行為理論之擴展

CCUR > College of International Studies and Foreign Languages > English Program of Global Business > Thesis > Item 987654321/45151

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/45151

Title:	集體主義、道德自我認同、環境關注，食安關注與健康意識對有機食品購買意圖之影響: 計畫行為理論之擴展 The Effect of Collectivism, Ethical Self-identity, Environmental Concern, Food Safety Concern, and Health Consciousness towards Purchase Intention of Organic FoodExtended Research Framework of the Theory of Planned Behavior
Authors:	Tsevegmid), 吳喀(Nyamgerel
Contributors:	全球商務碩士學位學程碩士班
Keywords:	Collectivism Organic Food Purchase Intention Theory of Planned Behavior
Date:	2019
Issue Date:	2019-10-28 14:22:26 (UTC+8)
Abstract:	The present study attempts to extend the Theory of Planned Behavior (TPB) through investigating the consumers intention to purchase organic food in the context of Taiwan and Mongolia. The original TPB model has been extended by adding five new constructs measured the appropriateness of the new model, which includes Collectivism, Environmental Concern, Ethical Self-Identity, Food Safety Concern, and Health Consciousness. Four hundred self-administered questionnaires were distributed with the same number of samples from both countries. However, there were only 389 usable questionnaires obtained. Data were analyzed using Structural Equation Modeling (SEM) to evaluate the relationships among variables. All the underlying dimensions except for the effect of perceived behavioral control (importance of price and perception availability) had a significant effect on consumers purchase intention to buy organic food. Implications and marketing strategies for an organic food purchase intention has been elaborated and the future research direction is discussed.
Appears in Collections:	[English Program of Global Business] Thesis

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