現代人對於外表的裝扮更甚於從前，塑造一個適合自己的髮型，成為了時下重要的生活需求；臺灣美髮業即是在市場的強烈需求下，迅速發展起來。臺灣美髮產業，從個人工作室到大型連鎖美髮企業；店家數遠超過顧客實際的需求數，未來的美髮經營者若想要在激烈的市場中脫穎而出，勢必需要釐出一套完整的經營策略。
本研究探討連鎖美髮業管理實務之策略分析，進而深究市場發展、產業經營管理、人資與訓練等三大構面在發展連鎖體系時經營上之困境及解決方式，以國內美髮業界的ART101企業做為個案研究，並選擇該公司的多位主管及女子美容商業同業公會理事長為訪談對象，採用質性研究以深度訪談方式進行研究，將訪談結果整理分析，引領出美髮連鎖經營管理面之相關的困境與解決之道。本研究結論如下述。
一、連鎖企業面對競爭者困境，需建立出對手無法跨越的門檻。
二、連鎖美髮業面對消費者困境，需先得到員工對企業的認同，才能有效提昇消費對於企業品牌的忠誠。
三、連鎖企業要讓人才留在企業中穩定發展，須有完整的培訓計劃，要將員工視為家人，讓員工可以共同在產業中獲利。
四、美髮連鎖企業成功營運的關鍵，在於擁有完善的總公司作為堅強後盾。
五、連鎖企業要獲利，必須先有效降低營運成本。
六、未來美髮業之發展的關鍵點在於人才的短缺問題。
Individuals have become more aware of appearance and personal style. Creating a suitable hairstyle is an important daily needs for the majority of individuals nowadays. Taiwan hairdressing business is developed by the demand of market. Recently, in order to satisfy the diverse consumer needs, Taiwan hairdressing business competes from individual workshops to large chain stores. Even though hair salons can be seen everywhere in Taiwan, the number of stores far exceeds the actual demand of customers. In order to make a hair salon to stand out in the fierce market, the owners or store managers are advised to figure out the complete business strategy.
The research investigates the strategic analysis of management practices of a chain salon store by examining its market development, industrial management, human resources management, and training to operational difficulties and solutions in the development of chain system. The researcher used qualitative method by conducting semi in-depth interview. A domestic hairdressing chain, ART101, was chosen, and six supervisors were recruited as research subjects to examine the difficulties and solutions of the hairdressing chain management. The conclusions of the study are as follows.
1. In the face of the dilemma of competitors, chain enterprises need to establish a barrier that cannot be overcome by their opponents.
2. In order to face the plight of consumers, the hairdressing chain must first obtain the employees’ recognition of the company which could effectively increase consumer loyalty to corporate brands.
3. Chain companies should allow their talents to stay stable in the enterprise, and employees must be treated as family members which employees can jointly benefit from the industry.
4. The key to successful operation of the hairdressing chain is to have a sound head office as a strong backing.
5. If a chain company wants to make a profit, it must first effectively reduce operating costs.
6. The development trend of the hairdressing industry in the future is to further subdivide the existing market and deepen the service content.
