Testing a Four-dimensional Personality Construct in the Context of Marketing Communications

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/38593

Title:	Testing a Four-dimensional Personality Construct in the Context of Marketing Communications 行銷傳播情境中四種面向之人格建構理論測試
Authors:	陶聖屏孫濤
Contributors:	廣告系
Keywords:	行銷傳播人格建構理論 Marketing communications Personality structure Cluster analysis Consumer behavior Lifestyle
Date:	2004-09
Issue Date:	2017-11-14 10:36:15 (UTC+8)
Relation:	復興崗學報 81 民93.09 頁357-377
Appears in Collections:	[Department of Advertising ] journal articles

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