| 摘要: | 本研究旨在探討女性微型創業者「個人背景變項」、「人格特質」與「創業動機」，及「創業績效」之研究。以臺灣蘭碧兒股份有限公司合作之微型創業者為受試對象，分析不同「個人背景變項」及「人格特質」的受試者，在「創業動機」、與「創業績效」上的差異情形，並探討女性微型創業者「創業動機」與「創業績效」之相關性。
本研究係以問卷調查方式，以「個人背景資料」、「人格特質問卷」、「創業動機問卷」及「創業績效問卷」等研究工具，針對從事美容相關之零售、批發、技術性服務或教學等創業型態之女性微型創業者，進行問卷施測蒐集。全國分佈為北、中、南、東共4區，以親自拜訪、電話訪查及e-mail回函等填寫問卷，總和回收218份有效問卷。根據問卷調查所得資料以描述性統計分析、單因子變異數分析與雪費事後考驗法、及皮爾森積差相關分析等方法，考驗本研究提出之假設，研究結果歸納如下：
一、女性微型創業者「不同背景變項」其「創業動機」、「創業績效」部分有顯著差異。
二、女性微型創業者因「人格特質」變項不同，其「創業動機」、「創業績效」有顯著差異。
三、女性微型創業者「創業動機」與「創業績效」有顯著相關。
根據上述結果，提出具體建議，以供創業者、企業及公民營團體等在規劃方向，以及日後研究參考之用。
This study was designed to investigate the female "micro-entrepreneurs' personal background variables, personality traits and entrepreneurial motivation and entrepreneurial performance ". The research samples are micro-entrepreneurs cooperation with NOVEIR (Taiwan INC.) , and analysis the difference of personal background variables and personality in the entrepreneurial motivation and entrepreneurial performance; and to explore the correlation of female micro-entrepreneurs entrepreneurial motivation and the entrepreneurial performance.
This study questionnaire was based survey approach to collect the variable raw datas of personal background, personality traits, entrepreneurial motivation, and entrepreneurial performance , in the beauty of the relevant retail , women's wholesale, technical services or teaching entrepreneurship patterns for micro-entrepreneurs.
National distribution of northern, central, south and eastern region to personally visit, telephone visits, and e-mail reply, etc. fill out the questionnaire; a total of 218 effective recovery, the recovery rate of 100%. According to the survey data obtained descriptive statistics analysis, one-way ANOVA and pearson correlation analysis, test the hypothesis proposed in this study, and according to the survey results, concrete proposals for planning the direction of entrepreneurs, companies and public and private organizations, as well as research for future reference. |
