In recent year, social media becomes a part of our life. People use social media as communication tool in order to connect to other people because of convenience, rapidity, and ease. Social media are playing a significant role as a majority tool due to it can assist companies create credibility and enhance its buzz by using low or no cost. Many travel companies awake to take the advantages from social media in order to motivate the potential consumers to travel with their companies.
The purpose of this study is to analyze consumer’s roadmap to decision-making and to examine motivation from social media in order to promote tourism in Thailand, specifically the effectiveness of social media. Quantitative primary data is adapted for the purpose of this study from February-May, 2015. In order to have more understanding on consumers’ roadmap of consumer purchasing regarding promoting tourism in Thailand on social media, online survey questionnaires with 400 international respondents who have ages above 18. The findings had supported the effect of motivation from social media to visit Thailand had influence on tourist’s satisfaction and revisit intention, and also the tourist’s satisfaction had effect on revisit intention. This study also shows that online social media is intensive channel which can be used to motivate tourist’s satisfaction to visit Thailand and revisit intention.
