利用社交媒體訪問泰國遊客之旅遊動機、滿意度及重遊意願之研究

文化大學機構典藏 CCUR > 國際暨外語學院 > 全球商務學位學程 > 博碩士論文 > Item 987654321/29855

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题名:	利用社交媒體訪問泰國遊客之旅遊動機、滿意度及重遊意願之研究 Study on The Tourist’s Motivation, Satisfaction and Revisit Intention of Thailand Visitors Using Social Media
作者:	陳雅萍 Sittakaradech, Piyaporn
贡献者:	全球商務碩士學位學程碩士班
关键词:	motivation tourism satisfaction revisit intention social media
日期:	2015-06
上传时间:	2015-07-06 14:42:02 (UTC+8)
摘要:	In recent year, social media becomes a part of our life. People use social media as communication tool in order to connect to other people because of convenience, rapidity, and ease. Social media are playing a significant role as a majority tool due to it can assist companies create credibility and enhance its buzz by using low or no cost. Many travel companies awake to take the advantages from social media in order to motivate the potential consumers to travel with their companies. The purpose of this study is to analyze consumer’s roadmap to decision-making and to examine motivation from social media in order to promote tourism in Thailand, specifically the effectiveness of social media. Quantitative primary data is adapted for the purpose of this study from February-May, 2015. In order to have more understanding on consumers’ roadmap of consumer purchasing regarding promoting tourism in Thailand on social media, online survey questionnaires with 400 international respondents who have ages above 18. The findings had supported the effect of motivation from social media to visit Thailand had influence on tourist’s satisfaction and revisit intention, and also the tourist’s satisfaction had effect on revisit intention. This study also shows that online social media is intensive channel which can be used to motivate tourist’s satisfaction to visit Thailand and revisit intention.
显示于类别:	[全球商務學位學程] 博碩士論文

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