The literature showed that recreational motivation is positively related to activity value, and recreation experience is also positively related to activity value. However, the recreational motivation to participate in the event a lift, visitors would like to participate in the DIY program need to experience the feeling. Thus, the perceived activity value of customers might be affected by recreational motivation through recreation experience. Therefore, the purpose of the study is to examine the mediating effects of recreation experience on the relationship between recreational motivation and activity value.
In this study, we try to establish the framework and assumptions through literature review. The aim is to explore what the relationship is among the residents in recreational motivation, recreation experience and activity value. The hypotheses and survey is used by statistical methods to discover the result. The location of this study is Miao-li north of organizing DIY program of Tourism and leisure industry, 403 valid samples of local residents by convenience sampling. This study found the results are as follows:
1. The residents in recreational motivation have a positive influence on the recreation experience.
2. The recreation experience as a positive influence on the activity value.
3. The recreational motivation has a positive influence on the activity value.
4. The recreation experience plays an indirect intermediary role on the relationship between the recreational motivation and the activity value.
