文化大學機構典藏 CCUR:Item 987654321/23944
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 46833/50693 (92%)
造访人次 : 11849044      在线人数 : 458
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/23944


    题名: 自己動手做活動遊憩動機與活動價值之關係
    作者: 邱凡純
    贡献者: 觀光休閒事業管理研究所碩士在職專班
    关键词: 自己動手做
    Do It Yourself
    DIY活動
    DIY program
    遊憩動機
    recreational motivation
    遊憩體驗
    recreation experience
    活動價值
    activity value
    日期: 2012
    上传时间: 2012-12-13 09:29:16 (UTC+8)
    摘要: 論文提要內容：
    　　過去文獻指出遊憩動機與遊憩體驗呈現正向關係，而遊憩體驗與價值亦呈現正向關係，然而遊憩動機為參與活動的一種推力，遊客想參與DIY活動需親身體驗感受。由此可知，遊憩動機會影響活動價值，應該是要透過遊客的遊憩體驗。所以，遊憩體驗是否在遊憩動機與活動價值間扮演中介角色，為本研究之研究目的。
    本研究依文獻建構出遊憩動機、遊憩體驗與活動價值之關係，並提出研究假設，且運用問卷調查及相關統計方法的實證研究。研究地點選擇以苗栗以北的有舉辦DIY活動的觀光相關休閒產業為研究範圍，並針對參與活動之遊客進行問卷調查，便利抽樣共403份有效樣本，根據本研究發現結果如下：
    一、 遊憩動機對遊憩體驗具有正向的影響
    二、 遊憩體驗對活動價值具有正向的影響
    三、 遊憩動機對活動價值具有正向的影響
    四、 遊憩體驗在遊憩動機與活動價值之間的關係為扮演間接中介的角色。

    The literature showed that recreational motivation is positively related to activity value, and recreation experience is also positively related to activity value. However, the recreational motivation to participate in the event a lift, visitors would like to participate in the DIY program need to experience the feeling. Thus, the perceived activity value of customers might be affected by recreational motivation through recreation experience. Therefore, the purpose of the study is to examine the mediating effects of recreation experience on the relationship between recreational motivation and activity value.
    In this study, we try to establish the framework and assumptions through literature review. The aim is to explore what the relationship is among the residents in recreational motivation, recreation experience and activity value. The hypotheses and survey is used by statistical methods to discover the result. The location of this study is Miao-li north of organizing DIY program of Tourism and leisure industry, 403 valid samples of local residents by convenience sampling. This study found the results are as follows:
    1. The residents in recreational motivation have a positive influence on the recreation experience.
    2. The recreation experience as a positive influence on the activity value.
    3. The recreational motivation has a positive influence on the activity value.
    4. The recreation experience plays an indirect intermediary role on the relationship between the recreational motivation and the activity value.
    显示于类别:[觀光事業學系暨研究所 ] 博碩士論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    gsweb522.pdf1297KbAdobe PDF1742检视/开启


    检视Licence

    在CCUR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈