在原住民觀光範疇，遺產為不可或缺之要素。遊客造訪遺產動機之一為真實性，而攸關史前原住民文化如花東地區石柱之遊客真實性知覺罕被討論；除此之外，其造訪動機與旅遊體驗之相關研究付諸闕如。故本研究擬以混合法，採質量並進的深度訪談與調查法相互對照，完成訪談、研究調查、資料蒐集與分析，以探討造訪花東地區遺產石柱之遊客真實性知覺、動機與旅遊體驗，並檢視不同遊客行為與人口統計資料在旅遊體驗上之差異為何。 本研究旨在暸解文化觀光客造訪原住民文化遺產之真實性知覺，期能對此類遊客之動機、遊客行為與遊客特性有更深入的暸解，不僅可提供相關單位在推廣花東地區多元化之原住民觀光文化產品的參考依據，更盼能喚起國人對原住民寶貴文化遺產在保存與解說教育上之重視與行動力，以肥沃原住民遺產觀光相關主題之知識。
Heritage is an indispensible factor in aboriginal tourism. The need to attain authenticity has become one of the factors motivating tourists travel to heritage sites. To date, the research exploring the perceived authenticity of Stonehenge in Asian context is relatively scant. This research aims to use the Mixed Method to cross-validate data so as to explore tourists’ perceptions of authenticity of aboriginal Stonehenge in the East Coast of Taiwan by adopting both qualitative and quantitative approach in which in-depth interviews and survey will be conducted in this case. By doing so, tourists’ perceptions of authenticity, motivations, and travel experiences on heritage Stonehenge could be investigated. Furthermore, the differences of demographic variables of tourists on the aforementioned constructs will also discussed. The theoretical significance of this research is expected to contribute to the broader understanding of cultural tourists and how their perceptions of authenticity motivate them to visit aboriginal heritage sites in Taiwan, and shape their on-site experiences when they do so. With respect to management implication, the findings of this research could provide references relevant to the sustainable conservation and revitalization of aboriginal heritage sites and to their future interpretation by educators.
