Abstract
Ma Ying-jeou , who is the KMT presidential candidate ,winning in the election of 12th of President of the Republic of China on 2008, ending the eight-year-rule of Democratic Progressive Party , taiwan resulting in a second ruling party.
Relationship between Taiwan and China was getting worse gradually due to the collision strategy which carried out by Democratic Progressive Party,since 8 years ago.The condition was improved after "cold politics and hot economy " carried out by Ma Ying-jeou . This phenomenon was also reflected in the Chinese media. Chinese media has always been hailed as "the mouthpiece of the party". the contents of the report are all due to the party-guiding principles and policies. Therefore, this study will discuss about how China media ,for example,”People’s Daily News”, bulid the image of taiwan’s by using their repots and whether there’s difference between before and after the Political Party Change on Taiwan.Besides, the relationship between China and Taiwan is getting better after the Political Party Change on Taiwan. China has softened their attitude and become friendlier in recent times. This study attempts to scrutiny on reports of "People's Daily News" for whether if China is really soften their attitudeafter after the Political Party Change on Taiwan or just scratch the surface.
Keywords : Taiwan's image , second Political Party Change, People Daily News,Content analysis
