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    Items for Author "Chang, KC (Chang, Kuo-Chien)" 

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    Showing 6 items.

    Collection Date Title Authors Bitstream
    [企業管理學系暨國際企業管理研究所] 期刊論文 2019-11 Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust Chang, KC (Chang, Kuo-Chien); Hsu, YT (Hsu, Ya-Ti); Hsu, CL (Hsu, Chia-Lin); Sung, YK (Sung, Yung-Kun)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2019-07 How green marketing, perceived motives and incentives influence behavioral intentions Chang, KC (Chang, Kuo-Chien); Hsu, CL (Hsu, Chia-Lin); Hsu, YT (Hsu, Ya-Ti); Chen, MC (Chen, Mu-Chen)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2017-06 The mediating effect of flow experience on social shopping behavior Hsu, CL (Hsu, Chia-Lin); Chang, KC (Chang, Kuo-Chien); Kuo, NT (Kuo, Nien-Te); Cheng, YS (Cheng, Yi-Sung)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2017-04 Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator Hsu, CL (Hsu, Chia-Lin); Yu, LC (Yu, Li-Chen); Chang, KC (Chang, Kuo-Chien)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2017-04 Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator Hsu, CL (Hsu, Chia-Lin); Yu, LC (Yu, Li-Chen); Chang, KC (Chang, Kuo-Chien)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2017 Investigating the determinants of e-book adoption Hsu, CL (Hsu, Chia-Lin); Lin, YH (Lin, Yu-Hsiang); Chen, MC (Chen, Mu-Chen); Chang, KC (Chang, Kuo-Chien); Hsieh, AY (Hsieh, Ai-Yun)

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