文化大學機構典藏 CCUR:Item 987654321/53844
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/53844


    Title: 數位平台之產品定位策略
    Product Positioning Strategies of Digital Platforms
    Authors: 鍾暳陵
    Contributors: 中國文化大學國際貿易學系（所）
    Keywords: 數位平台
    產品定位策略
    組合銷售
    Digital platform
    Product position strategy
    Bundling
    Date: 2024
    Issue Date: 2024-12-27 12:51:00 (UTC+8)
    Abstract: 本計畫探討雙邊平台市場中，平台建置專有數位生態系的策略 (如:蘋果阿里巴巴、亞馬遜等)，如何影響數位平台產品定位的決策。再者，隨著數位平台的興起，平台建置專有生態系遭受各國反壟斷官員之控告的例子不勝枚舉，此研究結果未來可作為競爭對手及反托斯官員控告數位生態系手段之新依據, ，以確保市場自由競爭。
    Appears in Collections:[Department of International Trade 7 Graduate Institute of International Trade ] project

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