紐約時裝週對國際美妝保養品集團之影響以雅詩蘭黛集團為例

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Title:	紐約時裝週對國際美妝保養品集團之影響以雅詩蘭黛集團為例 The Impact of New York Fashion Week on International Beauty and Skin- care Conglomerates A Case Study of Estée Lauder Companies
Authors:	徐瑋彤 XU, WEI-TONG
Contributors:	全球品牌與行銷碩士在職學位學程
Keywords:	紐約時裝週雅詩蘭黛集團股價異常報酬國際時裝週 New York Fashion Week Estée Lauder Companies abnormal stock returns International Fashion Week
Date:	2024
Issue Date:	2024-11-26 15:34:39 (UTC+8)
Abstract:	本文探討紐約時裝週和雅詩蘭黛集團之間的關聯性。介紹了紐約時裝週作為全球四大時裝週之一的重要性，強調了它如何展現時尚趨勢並影響未來的潮流。另外，提及了雅詩蘭黛集團作為知名化妝品公司，以其專業的化妝產品和技術參與紐約時裝週的後台化妝和造型工作，與時尚設計完美融合。主要解析國際時裝週的背景和多元性，特別聚焦在紐約、倫敦、米蘭和巴黎時裝週上，描述了它們各自的特色和全球時尚的影響。同時，介紹了時裝週產業的生態系統，從設計概念到產品銷售，探討了設計師、模特兒、媒體、零售商和消費者等參與者在時裝週中的重要角色。在探討紐約時裝週的歷史過程中，論文提及了它從二戰期間的起源到如今成為全球時尚盛事的演變過程，並強調了它在塑造時尚趨勢和為設計師提供發展舞台方面的重要性。聚焦於研究問題，探討了紐約時裝週對雅詩蘭黛集團股價異常報酬的影響。這部分提到了雅詩蘭黛集團如何參與時裝週，以及這種參與對該公司潛在收益的影響。 This study explores the relationship between New York Fashion Week and The Estée Lauder Companies. It highlights the significance of New York Fashion Week as one of the world's four major fashion weeks, emphasizing its role in showcasing fashion trends and influencing fu-ture styles. The study also details how Estée Lauder, a renowned cosmetics company, participates in backstage makeup and styling at New York Fashion Week, seamlessly integrating its professional makeup products and techniques with fashion design. The paper provides an in-depth analysis of the background and diver-sity of international fashion weeks, focusing particularly on the distinct characteristics and global fashion impact of New York, London, Milan, and Paris Fashion Weeks. It introduces the fashion week industry ecosystem, from design concepts to product sales, and examines the key roles of designers, models, media, retailers, and consumers in fashion weeks. Additionally, the study traces the historical development of New York Fashion Week, from its origins during World War II to its evolution into a global fashion event. It underscores the importance of New York Fashion Week in shaping fashion trends and providing a platform for designers to develop their careers. Focusing on the research question, the study investigates the impact of New York Fashion Week on the abnormal returns of Estée Lauder Companies' stock. This section explores how Estée Lauder's involve-ment in Fashion Week may influence the company's potential earnings.
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