隨著智慧型手機廣泛普及化以及攝影技術的不斷進步，手機攝影已成現代社 會重要的新媒體傳播形式。以往單眼攝影創作需要學習技術及專業，現今手機攝影 功能強力、創作技巧方便操作，現在人人一手機無時無刻可以捕捉記錄精彩瞬間生 活、令人難忘的畫面，分享在社群媒體平台，獲得粉絲關注認同。本研究之主要目 的試圖探討分析手機攝影創作的不同類型作品，對於閱聽人與評審的吸引力要素 與感性偏好為何，如何在競爭激烈的手機比賽脫穎而出獲獎因素，因此本研究以現 今熱門的手機攝影創作為研究主題，藉由魅力工學(Miryoku Engineering)的研究方 法，以評價構造法(Evaluation Grid Method)繪製不同形式手機攝影作品之魅力因素 網路圖，分析攝影作品的感性語意效果，探討如何將攝影創作者對手機攝影創作的 抽象感覺，轉化成的具象的攝影創作因素之過程進行分析。
本研究以目前最大規模具指標性的 iPhone 攝影大賽(iPhone Photography Awards)的手機攝影比賽作品以例進行研究，篩選具體的建築類與抽象的抽象類 得獎作品作為深度訪談的樣本來，透過十位攝影高涉入的專家進行質化的深度訪 談以找出手機攝影作品吸引人的魅力本質及魅力構面。本研究依據評價構造法 (EGM)之分析結果發現，手機攝影比賽得獎作品吸引人的重要魅力為「有較佳的攝 影構圖」、「專業的攝影技法」、「好的光影表現」、「色彩搭配適宜」、「符合視覺元素 線條」，以及「突顯主體的質感」六大魅力因子。量化部分利用問卷調查法與數量 化一類(Quantification Theory Type I)分析，結果顯示「視覺引導」與「創意聯想」 是手機攝影比賽得獎作品的重要魅力因素。本研究結果提供手機攝影創作感性意 向準則之參考依據，俾利作為攝影創作者及閱聽人提供未來攝影創作建議。
With the popularity of smart phones, mobile photography has become a new form of media in modern society. Nowadays, cell phone photographic functions are robust and easy to operate. Anyone can capture noteworthy moments of life and share them on social media platforms at all times. The main purpose of this study is to explore the attractive factors and visual preferences in viewers of mobile photograph, and the aspects that stand out in photographic competitions of this category. The Evaluation Grid Method (EGM) of Miryoku Engineering is applied in the compilation of a network diagram used to analyze these attractive factors and investigate how these photographers turn abstract feelings into actual photographic works.
This study selected winning works from the largest and most iconic iPhone Photography Awards in the architectural categories as interview material, and conducted qualitative and in-depth interviews with ten prolific photographic experts to reveal the attractive essence and charm aspects of mobile photography. EGM results show that significant attractive features of mobile photography in the architectural categories are ‘better photographic composition’, ‘professional photographic techniques’, ‘good light and shadow’, ‘appropriate color coordination’, ‘visual elements alignment’, and ‘highlighting of the texture of the subject’. Further investigation will be conducted with Quantification Theory Type I analysis of questionnaires to further extract attractive factors for additional forms of photography, and document what the audience thinks are the attractive factors and preferences of successful mobile photography. The research results have the potential to provide phone photographers, with reference basis for creative perceptual intention criteria.
