牙醫診所經營管理關鍵因素之研究

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/53624

Title:	牙醫診所經營管理關鍵因素之研究 Research on Key Factors of Dental Clinic Operation and Management
Authors:	陳思儒 CHEN, SZU-RU
Contributors:	企業實務管理數位碩士在職專班
Keywords:	醫療品質知覺價值品牌形象顧客滿意度牙醫診所 medical quality perceived value brand image customer satisfaction Dental Clinic
Date:	2024
Issue Date:	2024-11-12 14:43:42 (UTC+8)
Abstract:	本研究主要是探討在牙醫醫療業，若公司體系以聯合牙醫診所的方式進行營運時，其醫療品質、知覺價值、品牌形象與顧客滿意度等構面，經由文獻之引用及統計分析，探討其相互關聯性。本研究係以醫療品質、知覺價值、品牌形象作為自變數，以顧客滿意度為依變數，進行及探討各個研究變項是否會影響顧客滿意度。並採Google問卷的方式，以聯合牙醫診所的顧客為研究範圍。有效問卷回收258份，並以SPSS22進行敘述性統計分析、各構面之統計分析、信度分析、相關係數分析、平均數檢定及迴歸分析等實證研究分析進行探討。 This study mainly explores the aspects of medical quality, perceived value, brand image and customer satisfaction in the dental medical industry, if the company system operates as a joint dental clinic. Through literature citation and statistical analysis, it explores its medical quality, perceived value, brand image and customer satisfaction. Interrelatedness. This study uses medical quality, perceived value, and brand image as independent variables and customer satisfaction as the dependent variable to conduct and explore whether each research variable affects customer satisfaction. A Google questionnaire was used to target the customers of United Dental Clinics as the research scope. 258 valid questionnaires were collected, and SPSS22 was used to conduct empirical research analysis such as narrative statistical analysis, statistical analysis of each aspect, reliability analysis, correlation coefficient analysis, mean test and regression analysis.
Appears in Collections:	[Master program of business administration in practicing] thesis

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