In modern society, many people are deeply attached to their dogs and often consider bringing them on trips. This study examines the factors influencing dog owners' willingness to travel with their pets, focusing on pet attachment, perceived risk, and novelty-seeking.
Using a sample of dog owners in Taiwan, the research integrates these factors into a comprehensive model of travel intentions. A survey of 513 valid responses was analyzed through descriptive statistics, correlation analysis, reliability analysis, and hierarchical regression to test the hypotheses and understand moderating effects.
Findings show moderate to high levels of pet attachment, perceived risk, novelty-seeking, and travel willingness. Perceived risk negatively moderates the relationship between pet attachment and travel willingness, while novelty-seeking positively moderates it. These insights contribute to a deeper theoretical framework and offer practical recommendations for the tourism industry to promote pet travel. The study also highlights the importance of policy-making and societal awareness regarding pet travel.
