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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/53516


    題名: A multiple criteria decision-making model for enhancing informative service quality at airports
    作者: 林欣儀
    Lin, Shinyi
    貢獻者: 觀光事業學系
    Department & Graduate School of Tourism Management
    關鍵詞: Airport service quality
    Decision-making attitude and Pareto
    DEMATEL
    Informative service setting
    Modified VIKOR
    Service evaluation model
    日期: 2024-09
    上傳時間: 2024-07-22 09:14:55 (UTC+8)
    出版者: Elsevier Inc.
    摘要: The hospitality and tourism industry is witnessing unprecedented growth, driven by a relentless pursuit of service excellence and customer satisfaction. In this dynamic landscape, meeting and exceeding customer expectations has become paramount. Customers not only wield significant influence in shaping the service experience but also arrive with predefined standards for quality and service delivery. This study evaluates the quality of informative service settings within airport environments and their profound impact on overall service satisfaction. This research offers diverse strategic interventions to elevate service quality standards by leveraging multiple criteria decision-making. The insights gleaned from this investigation provide invaluable guidance for managers within the air-service industry, equipping them with the requisite knowledge to navigate and address the evolving needs of travelers while actively enhancing the Informative service setting infrastructure within airports. Through a nuanced understanding of these strategies, industry stakeholders can proactively tailor their approaches to ensure heightened customer satisfaction and service excellence.
    關聯: Decision Analytics Journal
    顯示於類別:[觀光事業學系暨研究所 ] 期刊論文

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