With the increasing global concern for environmental issues and sustainable de-velopment, sustainable education has emerged as a crucial field of study. This research aims to explore the interrelationships among brand image, sustainable marketing, and learning motivation, while also examining the mediating effect of sustainable market-ing. Through convenience sampling, a total of 567 valid questionnaires were collected for statistical analysis, including descriptive statistics, correlation analysis, regression analysis, and structural equation modeling. The results indicate significant positive re-lationships between brand image, sustainable marketing, and learning motivation. Fur-thermore, the structural equation modeling analysis reveals that brand image signifi-cantly influences learning motivation through the mediating effect of sustainable mar-keting. This study provides an in-depth theoretical exploration of the impact mecha-nism of sustainable marketing on brand image and learning motivation, offering im-portant insights for the design and promotion of sustainable certification programs. In practice, the findings of this study can assist educational institutions or training organ-izations in developing more competitive sustainable marketing strategies to advance the achievement of sustainable development goals.
