低自我控制及代言人勸說海報抑制網路沉迷之效果

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/53504

Title:	低自我控制及代言人勸說海報抑制網路沉迷之效果 The Effectiveness of Low Self-control and Endorsers Persuasive Poster in Deterring Internet Addication
Authors:	黃俊傑
Contributors:	觀光事業學系觀光休閒事業碩士在職專班
Keywords:	網路成癮運動員虛擬網紅VTuber 虛擬角色警語 internet addiction athletes virtual internet celebrity VTuber Virtual characters caution
Date:	2024
Issue Date:	2024-07-17 13:39:54 (UTC+8)
Abstract:	休閒活動常被認為是正向的活動，而上網已成為許多人的主要休閒活動之一，尤其對青少年而言。但休閒時沉迷於網路遊戲被認為是不好的，學者研究指出臺灣13.5%的高中生深陷於網路沉迷問題之中，對於學生的心理及生理都造成莫大的影響。本研究在探討，低自我控制以及不同訊息內容海報抑制網路沉迷的效果，海報採真人及虛擬人物，以及正向和負面的文字訊息，加上無海報的控制組，共設計五種情境，對高中職學生發放問卷，共獲得998份有效問卷。分析結果顯示，低自我控制顯著影響網路沉迷，顯示以教育方式提升學生低自我控制力有其必要性；另發現四種不同代言人及文字訊息之海報均未能有效抑制網路沉迷，這意味著僅憑藉一張海報就想抑制學生網路沉迷問題並不易達成，欲抑制網路沉迷困境，需採行其他方法。本研究對於網路沉迷提出建議，應加強管控上網遊戲時間的限制，避免過度使用；培養其他休閒活動嗜好及社交活動；透過教育提升個人責任感及提升低自我控制能力。 Leisure activities are often regarded as positive endeavors, and internet usage has become a primary leisure activity for many, especially among adolescents. However, becoming engrossed in online activities during leisure time, particularly in online gaming, is seen unfavorably. Scholarly research indicates that 13.5% of high school students in Taiwan are deeply entangled in internet addiction, which significantly im-pacts their psychological and physiological well-being. This study aims to explore the effectiveness of posters featuring low self-control and different message content in curbing internet addiction. Posters are categorized into four groups: featuring real and virtual personas, with positive and negative textual messages, along with a control group with no poster. Five scenarios were designed and distributed questionnaires were collected from 998 high school students. The analysis revealed that low self-control significantly influences internet addiction, emphasizing the necessity of enhancing students' self-control through educational means. Additionally, none of the four types of posters featuring different endorsers and textual messages effectively curbed internet addiction. This suggests that in today's information-saturated society, mitigating student internet addiction with just a poster is challenging. To address lei-sure time internet addiction, alternative approaches are needed. The study offers recommendations, suggesting strengthening restrictions on online gaming time, pro-moting diverse leisure activities and social interactions, and fostering a sense of per-sonal responsibility through education to enhance self-control.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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