In recent years, mergers and acquisitions among large international corporations have become increasingly frequent. These transactions not only affect the existing market structure but also have profound implications for industries across the globe. This study focuses on the merger of Penguin Random House as a case study, examining the impact of such mega-corporation mergers on Taiwan's book industry chain. The Penguin Ran-dom House merger has been one of the most closely-watched events in the publishing world. Post-merger, significant shifts have been observed in global publishing regarding copyright transactions, content creation, and market strategies. Taiwan, being a signifi-cant hub of culture and publishing in Asia, has inevitably felt the ripple effects of this merger.
The research found that following the merger, Taiwan's book industry chain faced heightened market pressures. The challenges not only revolve around traditional publish-ing giants needing to merge for a more significant market share in the digital era but also entail the strategic digital transformations these entities undergo. Empirical studies show that market investors remain skeptical about the traditional book industry's long-term pro-spects in this environment. On the other hand, this emphasizes the need for Taiwanese publishers to prioritize content development, actively seek collaboration partners, and establish their digital transformation capabilities.
