The ongoing exacerbation of global climate change and environmental pollution poses significant threats to the Earth's ecosystems, prompting heightened attention to environmental conservation across various sectors of society. At this critical juncture, the tourism and hospitality industry has been identified as one of the primary sources of environmental pollution, with its provision of single-use plastic products contributing not only to increased waste but also exacerbating the issue of plastic pollution. Consequently, reducing plastic usage has become one of the prevalent trends in international society. Whether consumers can change their behavior by increasing their environmental awareness in daily life or through the guidance of promotional offers has become an important consideration for the Taiwanese government in formulating environmental policies.This study aims to investigate the impact of Taiwan's government policy restricting the provision of single-use amenities by accommodation establishments on consumer environmental awareness and attitudes, as well as the influence of promotional offers provided by these establishments on consumer behavioral intentions. Through a questionnaire survey, we conducted research by selecting consumers who had stayed at domestically registered accommodation establishments using a convenient sampling method, with a total of 407 questionnaires collected. The results indicate a positive correlation between consumers' environmental awareness and their willingness to bring personal toiletries. Additionally, an increase in the number of promotional offers provided by accommodation establishments strengthens consumers' intentions to bring personal toiletries.These research findings will contribute to providing more specific practical recommendations for accommodation establishments and offering deeper insights and guidance for relevant government departments in formulating and implementing environmental protection policies.
