文化大學機構典藏 CCUR:Item 987654321/53478
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 46867/50733 (92%)
造訪人次 : 11872687      線上人數 : 404
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    主頁 ‧ 登入 ‧ 上傳 ‧ 說明 ‧ 關於CCUR ‧ 管理 到手機版


    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/53478


    題名: 人工智慧聊天機器人在電子銀行服務中的應用及對客戶體驗的影響
    Artificial Intelligence Chatbot Adoption on Customer Experience in e-Banking Service
    作者: 張天籌
    CHAISITHANON, CHAVANVIT
    貢獻者: 全球商務碩士學位學程碩士班
    關鍵詞: Chatbot adoption
    Customer experience
    Privacy concerns
    e-Banking service
    日期: 2024
    上傳時間: 2024-07-17 11:20:53 (UTC+8)
    摘要: In the contemporary landscape of financial technology (fintech), the integration of artificial intelligence (AI) chatbots has marked a significant paradigm shift in customer interactions within e-banking services. This study delves into the profound impact of chatbot adoption on customer experience in the realm of e-banking, with a nuanced examination of usability, responsiveness, and privacy concerns. A series of hypotheses were meticulously formulated and empirically scrutinized utilizing data gathered from a diverse sample of 311 respondents across Thailand. The empirical analysis unveils compelling insights, illustrating that both the usability and responsiveness of chatbots exert a discernibly positive influence on the overall customer experience in e-banking services. Moreover, it was discerned that privacy concerns play a pivotal moderating role in shaping the relationship between chatbot adoption and customer experience, underscoring the imperative need for proactive measures to assuage such apprehensions. The implications of these findings are multifaceted, offering valuable empirical evidence elucidating the pivotal role of AI chatbots in augmenting customer satisfaction and shedding light on the criticality of addressing privacy concerns for the seamless integration and adoption of chatbot technologies. These insights are particularly relevant for banking institutions seeking to strategically harness the potential of AI chatbots to fortify customer service standards and enhance operational efficiency amidst the burgeoning digital landscape of banking services.
    顯示於類別:[全球商務學位學程] 博碩士論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML63檢視/開啟


    檢視Licence

    在CCUR中所有的資料項目都受到原著作權保護.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋