The purpose of this study is to investigate the impact of users' experience towards beverage ordering application (App) on their usage intention. The subjects of this research are individuals who had experienced the beverage ordering App. Online questionnaire is used to collect data with the convenient sampling. Specifically, this study aims to explore how users' affective and cognitive experiences towards beverage ordering App influence their flow experience and satisfaction, and in turn, affect their intention to use the App. A total of 316 questionnaires were collected, but 304 valid samples after excluding invalid ones. This research employed SPSS for descriptive statistical analysis and AMOS for conducting confirmatory factor analysis and structural equation modeling to test the hypotheses proposed. The results revealed that the affective experience of using the beverage ordering App significantly and positively influences cognitive experience; both cognitive and affective experiences significantly and positively impact flow experience and satisfaction, which in turn, significantly and positively affects the intention to use the App. The mediating roles of flow experience and satisfaction between customer experience and usage intention were also confirmed in this study. Finally, based on the findings of this study, practical recommendations, research limitations, and future research directions are presented in this paper.
