| 摘要: | 在這個競爭越來越激烈的市場中，人才是企業制勝的關鍵因素，而在當今時代下，大眾在就業的選擇上，不再只以薪資為最重要之標準，其他許多的外在因素都會影響員工在職涯過程的感受度，甚至是對於所待企業的感受度。一間企業所做的任何舉措、在企業內部或外部的形象都可能會影響員工的主觀感受，因此，本研究旨在探討企業形象、企業社會責任、福利政策、網路口碑與員工主觀幸福感五者間之影響。以問卷調查法進行研究，使用五個構面進行分析與探討，問卷內容參考自相關研究編製而成，再以101筆樣本進行預試問卷之分析，考驗問卷的信度與效度。之後以便利抽樣的方式向全國勞工蒐集資料，進行研究假設的驗證，回收有效問卷共265份。問卷調查所得資料以描述性統計、信效度分析、獨立樣本t檢定、單因子變異數分析 (Anova)、皮爾森 (Pearson) 積差相關分析及迴歸分析等統計方法進行研究。研究結果顯示企業形象對網路口碑不具有影響力；企業社會責任對網路口碑具有顯著正向影響；福利政策對網路口碑具有顯著正向影響；網路口碑對主觀幸福感具有顯著正向影響；企業形象對主觀幸福感具有顯著正向影響；企業社會責任對主觀幸福感具有顯著正向影響；福利政策對主觀幸福感具有顯著正向影響；網路口碑在企業形象、企業社會責任、福利政策與主觀幸福感中具有部份中介效果。此研究建議企業提高企業形象、企業社會責任與福利政策，且注意網路口碑之變化，能夠有效增加員工主觀幸福感，以協助企業打造良好之工作環境與氛圍，創造使員工幸福之企業。
In this increasingly competitive market, talent is the key factor for enterprise success. In today’s era, people no longer choose employment based solely on salary, and many other external factors can affect employees’ career experiences and even their feelings about the company they work for. Any action taken by a company, both internally and externally, can affect employees’ subjective feelings. Therefore, this study aims to explore the impact of corporate image, corporate social responsibility, welfare policies, electronic word-of-mouth (eWOM), and employee subjective well-being.
The study was conducted using a questionnaire survey method, with five dimensions analyzed and explored. The questionnaire content was compiled based on relevant research, and the reliability and validity of the questionnaire were tested using a pre-test questionnaire analysis of 101 samples. Subsequently, data was collected from the national laborer using a convenient sampling method to verify the research hypotheses, with a total of 265 valid questionnaires collected. The data obtained from the questionnaire survey was analyzed using statistical methods such as descriptive statistics, reliability and validity analysis, independent sample t-test, one-way ANOVA, Pearson correlation analysis, and regression analysis.
The research results show that corporate image has no influence on electronic word-of-mouth (eWOM); corporate social responsibility has a significant positive impact on electronic word-of-mouth (eWOM); welfare policies have a significant positive impact on electronic word-of-mouth (eWOM); and electronic word-of-mouth (eWOM) has a significant positive impact on subjective well-being; corporate image has a significant positive impact on subjective well-being; corporate social responsibility has a significant positive impact on subjective well-being; welfare policies have a significant positive impact on subjective well-being; electronic word-of-mouth (eWOM) has a significant positive impact on corporate image, corporate social responsibility, Welfare policies have a partial mediating effect on subjective well-being.
This study suggests that companies should improve their corporate image, corporate social responsibility, and welfare policies, and pay attention to changes in electronic word-of-mouth (eWOM). These actions can effectively increase employees’ subjective well-being, help companies create a good working environment and atmosphere, and create a happy workplace for employees. |
