現代都市化背景下，房屋租賃住宅市場變得越來越重要。城市人口不斷增加，房地產成為全球經濟的一個重要部分。本研究聚焦在租賃住宅業務，這一領域的競爭不斷升級，提供高品質的租賃住宅服務變得至關重要。此研究旨在探討租賃住宅業務的標準作業計劃和經營策略，以滿足現代都市居民的需求。本研究使用SWOT分析法調查了租賃住宅業務的業主、管理公司以及相關機構，評估他們的需求和看法。透過分析現有情況，本研究旨在提供有價值的資訊和建議，以改進租賃住宅服務的效率、品質和競爭力。研究結果顯示，租賃住宅業務的業主和管理公司對於提供高品質、永續和數位化的服務非常重視。同時，他們對市場趨勢和前景充滿信心，認為有機會滿足不斷變化的需求。本研究的結果將有助於改進租賃住宅業務的運營方式，並確保市場的可持續性。這些發現不僅適用於業主和管理公司，還適用於政府機構和城市規劃者，以共同打造更宜居、永續且競爭力的城市住宅市場。
In the era of urbanization, the rental housing market gains increasing significance, becoming a crucial component of the global economy as urban populations continue to rise. This study focuses on the escalating competition in the rental housing sector, emphasizing the paramount importance of providing high-quality services. It aims to explore standardized operating plans and business strategies to meet the needs of modern urban residents.
Through SWOT analysis, the study investigates property owners, management companies, and relevant entities in the rental housing business, assessing their needs and perspectives. By analyzing the current situation, the study aims to provide valuable insights and recommendations to enhance the efficiency, quality, and competitiveness of rental housing services. Results indicate that property owners and management companies highly prioritize delivering high-quality, sustainable, and digitized services, expressing confidence in market trends and opportunities to meet evolving demands.
The study's findings contribute to improving operational practices in the rental housing business, ensuring market sustainability. These insights are applicable not only to property owners and management companies but also to governmental entities and urban planners, fostering collaborative efforts to create a more livable, sustainable, and competitive urban housing market.
