| 摘要: | 本研究旨在探討親子館家長使用動機、知覺服務品質及再訪意願之相關研究，分析不同背景變項家長對親子館使用動機、知覺服務品質及再訪意願之差異；探討家長對親子館使用動機、知覺服務品質及再訪意願之相關、預測情形。本研究採問卷調查法，對新北市蘆洲區四間公共親子館家長為研究對象，共發放320份問卷調查，刪除無效問卷16份，總計有效問卷為304份。所得資料以SPSS統計軟體進行分析，以描述性統計、信度分析、獨立樣本t檢定、單因子變異數、皮爾森積差相關、逐步回歸等方式進行資料分析。結果分析如下:
一、 不同背景來訪次數之家長在親子館使用動機環境設備上達顯著
顯著差異。
二、 不同背景最常使用親子館時間之家長在親子館使用動機資訊交
流上達顯著性差異。
三、 不同背景來訪幼兒年齡之家長在服務品質保證性上有達顯著性差異。
四、 不同背景最常使用親子館時間之家長在服務品質上保證性、
關懷性達顯著性差異。
五、 使用動機、知覺服務品質及再訪意願有中度正相關。
六、 使用動機、知覺服務品質及再訪意願有顯著預測力。
最後，根據研究結果與結論，提出幾項建議，以供主管機關、親子館經營者、親子館館長及未來研究者參考。
This study aims to explore the relationship between parents' motivation, perceived service quality, and revisiting intention in parent-child centers. It analyzes the differences in parents' motivation, perceived service quality, and revisiting intention based on different background variables. The study also investigates the correlation and predictive factors of parents' motivation, perceived service quality, and revisiting intention. A questionnaire survey method was employed, targeting parents in four public parent-child centers in Luzhou District, New Taipei City. A total of 320 questionnaires were distributed, with 16 invalid responses removed, resulting in 304 valid questionnaires. The data were analyzed using SPSS statistical software, employing descriptive statistics, reliability analysis, independent samples t-tests, one-way ANOVA, Pearson correlation analysis, and stepwise regression analysis. The results of the analysis are as follows:
一、 Parents with different visit frequencies showed significant differences in their motivation regarding environmental facilities in parent-child centers.
二、 Parents with different typical visit durations exhibited significant differences in their motivation for information exchange in parent-child centers.
三、 Parents with different ages of their children visiting the centers displayed significant differences in their perception of service quality assurance.
四、 Parents with different typical visit durations showed significant differences in their perception of service quality assurance and empathy.
五、 There is a moderate positive correlation between motivation, perceived service quality, and revisiting intention.
六、 Motivation, perceived service quality, and revisiting intention have significant predictive power.
Finally, based on the research findings and conclusions, several suggestions are presented for government authorities, parent-child center operators, center directors, and future researchers to consider. |
