本研究問題是探討服務品質感知與品牌形象感知關係之研究之關係，經由間接文獻之引用及邏輯之推理，發現兩者之關係有必要進一步釐清。
本研究是透過電子問卷的方式，請現有服務顧客之負責採購員工幫忙填寫。總共寄發了220份問卷，210家服務公司，請接觸負責採購多功能事務機之看法，進行填答。總共回收209份，去除無效問卷沒填寫完成者7，總共有效問卷為202份，回收率為96.7%。
本研結果究發現，負責採購人員對於服務品質感知與品牌形象感知關係，亦分別呈現正相關。
而價值感知，對於責採購多功能事務機人員在服務品質感知與品牌形象感知獲得選擇品牌之決定支持，價值感知對於公司採購多功能事務機人員有明顯中介效果。
The question of this research is to explore the relationship between service quality perception and brand image perception. Through indirect literature reference and logical reasoning, it is found that the relationship between the two needs to be further clarified.
This research is through the electronic questionnaire, and the staff in charge of purchasing who serve customers, the so-called purchasing staff, are asked to help fill it out. A total of 220 questionnaires have been sent to 210 service companies. Please contact the viewer who is responsible for purchasing multi-functional business machines and answer them. A total of 209 questionnaires were recovered, except for those who did not fill in the invalid questionnaires 7, a total of 202 valid questionnaires, with a recovery rate of 96.7%.The results of this study found that the relationship between the service quality perception and the brand image perception of the responsible procurement personnel also showed a positive correlation.
As for the value perception, the service quality perception and brand image perception of the personnel in charge of purchasing multifunctional business machines are supported in the decision to choose a brand.
