觀光皆為臺灣與韓國的重點產業之一,但其原有的蓬勃發展卻因2019年爆發的新冠肺炎(COVID-19)疫情,而幾乎瞬間銷聲匿跡,相關從業人員被迫放無薪假、失業等消息四起,政府也進行緊急紓困方案。不過,隨著疫情的長期化蔓延,如何因應防疫新常態成為一大重要課題,觀光業者需要生存,人類仍渴望著觀光,觀光產業必須順應時勢轉型,迅速掌握消費者的喜好變化。在這樣的後疫情時代,運用科技與教育訓練,便顯得更加重要,而政府則應提供適宜的輔導政策加速產業復甦。
本研究將以文獻分析法,首先探討全球觀光產業在新冠肺炎疫情下的衝擊概況,再分別聚焦到臺灣與韓國的觀光產業現況,梳理出觀光產業在後疫情時代的發展動向,進而分析臺灣與韓國祭出哪些政策來因應。
以期藉由剖析觀光產業的變化與韓國的因應政策,提供臺灣觀光產業相關的民間企業與政府作參考,萬一將來再出現新興流行病毒時,亦可當作借鏡,尋求解決方案與永續經營之道。
Tourism is one of the key industries for both Taiwan and Korea. However, since the outbreak of the COVID-19 pandemic, the tourism industry for both countries became stagnant. Workers in the industry are required to have their no-paid leave or some of them even got laid off. Under this situation, the governments provided the economic relief package to help the workers out due to the pandemic. As the virus are still keep on spreading and becoming a long-term issue, “With-COVID” is one of the biggest issues we are facing. Workers from the tourism industry need to make their living while the public is desires for traveling. The tourism industry needs to transform under this situation and catch the changes in consumer preferences. In this post-pandemic era, technology and education training will be more important, governments should also launch the related policies and advices for accelerating the industrial recovery.
This dissertation are using document analysis method and divided into 4 parts. The first part of the thesis discusses the overview of the worldwide tourism industry. The current situations of Taiwan and Korea's tourism industries will be further discussed in the second part. The third part discusses the developing trends for the tourism industry in the post-pandemic era and lastly, suggestions on the policies that Taiwan and Korea's government should launch will round up the thesis.
This thesis is determined to analyst the changes in the tourism industry and the related policies launched by Korea's government with reference to the Taiwan government and tourism-related companies. This thesis can also be a guide for solutions and sustainable development if there are new-pandemics in the upcoming future.