A Loyalty System Incorporated with Blockchain and Call Auction

文化大學機構典藏 CCUR > 商學院 > 資訊管理學系暨資訊管理研究所 > 期刊論文 > Item 987654321/51903

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題名:	A Loyalty System Incorporated with Blockchain and Call Auction
作者:	Tu, Shu-Fen Hsu, Ching-Sheng Wu, Yan-Ting
貢獻者:	資訊管理學系
關鍵詞:	blockchain call auction Hyperledger Fabric loyalty program
日期:	2022-09
上傳時間:	2023-04-13 13:41:21 (UTC+8)
摘要:	A loyalty program is a type of incentive to reward customers’ perceived value and enhance their purchasing behavior. The key to the success of a loyalty program is to allow customers to more actively participate in the program. One possible solution is to allow customers to sell out idle loyalty points and buy in the points that they need. On the basis of a call auction, this study designs a peer-to-peer exchange mechanism for customers to realize the above trade. In addition, a blockchain-based system is developed to support the issuance, redemption, and exchange of loyalty points. In this study, Hyperledger Fabric is adopted as the underlying blockchain technology because it has some features that are beneficial to a cross-organizational coalition loyalty program. This study also proposes a feasible multi-host deployment scheme for the Hyperledger Fabric blockchain network that is suitable for our application scenario. Finally, some implementation results are given to demonstrate the system process from the perspective of the application layer. The mechanism proposed in this study is helpful to improve the likelihood of successfully exchanging points, thus accelerating the circulation and use of loyalty points. © 2022 by the authors.
關聯:	Journal of Theoretical and Applied Electronic Commerce Research開放取用卷 17, 期 3, 頁 1107 - 1123 September 2022
顯示於類別:	[資訊管理學系暨資訊管理研究所 ] 期刊論文

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