This study mainly explores the relationship between experiential marketing of Health Supplements and purchase intention. From the results of the statistical analysis, in the survey of the questionnaire items, the answers of all the subjects are in the medium to high level, which represents the question of this study. Items have a good response in the attitude of the subjects, in other words, the subjects of health food have a good response in all aspects of experiential marketing. it can be seen that experiential marketing has a positive and significant impact on the relationship of purchase intention This study continued to use regression analysis to test the research hypothesis, and learned that experiential marketing does have a positive and significant impact on purchase intention, and the research hypothesis is supported.
A good Health Supplements and excellent experiential marketing can play a better marketing effect. not just help managers promote products more efficiently, At the same time, it also brings good product efficacy experience to consumers. In the light of this, marketing practitioners should really understand the various operating methods of experiential marketing, and with appropriate marketing research and market research, in order to increase customers' willingness to buy. In terms of management strategy, the theory of experiential marketing is a practical way and means to enable ordinary people to understand the value given by products through experience. Continuous introduction of experiential marketing modules can drive purchases and increase purchase intentions.
