With the rise of the Internet and the popularization of social media, the number of people who use YouTube to watch videos around the world is increasing day by day. With the popularity of Internet celebrities, we can create a win-win situation between commodity manufacturers and Internet celebrities. This approach is different from traditional advertising and marketing methods. It enables the online celebrity community and cultural capital to market more efficiently and effectively, and makes fans have a strong desire to use the same products and services as online celebrities, thereby improving product quality. business performance. This study observes and records the growth of fans and video viewers of the top 20 YouTube YouTube channels in Taiwan, and uses the Bass Diffusion Model to find out the soon-to-befamous Internet celebrity channels. The innovation coefficient and the imitation coefficient will indeed affect the key of the Internet celebrity, and can predict and become a channel of well-known Internet celebrities. Provide the industry with an appropriate marketing strategy to cooperate with the Internet celebrities who will become famous, enjoy the effect of low cost and maximize the exposure of the products of the industry. It is committed to the creation of products and achieves the effect of mutual benefit and win-win development.
