Taiwan's social enterprises have made a different leap under the evolution of the times and business trends in recent years. In view of this, the main research purpose of this study is to explore the differences between Taiwanese social enterprises in marketing competition methods and for-profit organizations or non-profit organizations in the general market through the methods of relevant strategic management and competition analysis of marketing. At the same time, by considering the limitations of the sales model of social enterprises and devising marketing strategies and organizational operation strategies, we can understand whether the social influence of social enterprises is affected by this.
This study conducts research and discussion by means of literature analysis and case interviews, and then obtains relevant conclusions through marketing strategy analysis, SWOT and five forces analysis to conduct inductive research to get the final research conclusion. The study conclusion mainly expects to understand the strengths and weaknesses of social enterprises in commercial marketing practice through interviews with actual social enterprises and through marketing strategy analysis methods, so as to serve as a reference for future social enterprises in the process of business strategy development.
