The global trend of low birthrate has led to the rise of pets, and more and more people keep pets. There are hundreds of pets. The more popular dogs and cats are used for research. In recent years, the proportion of pet cats is compared. Compared with keeping pet dogs, the market competition of pet cat treats is quite fierce. Therefore, this study focuses on the C brand of pet cat treats as the research topic, and takes customers who keep cats as the research object, and investigates customers (owners) before purchasing cat treats. According to the subjective preference level, a questionnaire was designed after data collection and analysis, and a questionnaire survey was conducted randomly on the Internet for customers (feeders) in Taiwan.
The purpose of this study is to explore how customers (owners) can increase customer satisfaction, customer loyalty and repurchase intention for this pet cat treat. This study uses a questionnaire survey method, which is divided into two parts: whether the basic information of the subjects such as gender, marital status, age, occupation, education level, and personal monthly income affect the purchase behavior of this snack. Whether the relationship between customer satisfaction, customer loyalty and repurchase intention is mutual. The results of this study can find that different personal background variables of subjects have differences in purchasing behavior. The research results are used to provide academic research and reference for subsequent researchers.
