軟實力已經成為21世紀國際關係中最熱門的研究領域之一，也在許多國家的外交政策中發揮著重要作用。本論文通過羅蘭大學孔子學院的文化計畫方案探討了中華人民共和國軟實力建設的一小部分。本論文的目的是探索軟實力建設在機構層面研究不足的範疇，透過數據分析得出以下結論: 有多少和幾種中國相關的現代計畫方案，被特定的孔子學院所組織。其次，本論文也希望糾正文獻中的概括性主張。本論文中使用的數據和表格來自羅蘭大學孔子學院的網站。數據的分析和比較清楚地顯示，文獻中的許多說法針對羅蘭大學孔子學院的情況，是不正確的，該學院組織了許多社會科學計畫方案，並試圖展示當代中國、中國民眾的日常生活和中國的少數民族。同時，我們可以看到，自2012年中華人民共和國領導層更迭以來，布達佩斯孔子學院逐漸改變了其提供的計畫方案。研究結果明示，研究孔子學院需要一個更加細緻和復雜的方法，因為每所孔子學院都具獨有的特點，這是由領導層的決定和東道國(所在國)與中華人民共和國之間的關係，以及每所孔子學院的制度環境而定的。
Soft power has become one of the most popular areas of research in international relations in the 21st century and has also played an important role in the foreign policy of many countries. This thesis explores a small slice of soft power building in the People's Republic of China through the cultural programs of the ELTE Confucius Institutes. The aim of the thesis is to explore a under-researched area of soft power building at the institutional level by drawing conclusions from figures on how much and what kind of modern China-related programs a particular Confucius Institute organizes. A secondary aim is to correct generalizing claims in the literature. The program data used and tabulated in this thesis are taken from the website of the Confucius Institute of ELTE. The analysis and comparison of the data made it clear that many of the claims made in the literature are not correct in the case of the ELTE Confucius Institute, which has organized a number of social science programs and has sought to present contemporary China, the everyday life of the Chinese population and China's minorities. At the same time, it can be observed that the Confucius Institute in Budapest has gradually changed its program offerings since the change of leadership in the People's Republic of China in 2012. The research results suggest that a more nuanced and sophisticated approach to researching the Confucius Institutes is needed, as each Confucius Institute has unique characteristics, determined by the decisions of the leadership and the relationship between the host country and the PRC, and the institutional environment of each Confucius Institute.
