文化大學機構典藏 CCUR:Item 987654321/50897
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    题名: 台韓電子商務產業發展趨勢之比較研究
    Comparative research on the trend of development between Taiwan and Koreas’ e-commerce industry
    作者: 林琬玲
    贡献者: 韓國語文學系
    关键词: 電子商務
    電商平台
    跨境電商
    國際貿易
    中小企業
    E-commerce
    E-commerce platforms
    cross-border e-commerce
    international trade
    Small and Medium Enterprise
    日期: 2021
    上传时间: 2023-02-14 10:45:55 (UTC+8)
    摘要: 電子商務產業是國際貿易相關的重要產業之一，俗話說；網路無國界。跨境電子商務的發展串連了世界各地的經濟。2020年由於COVID-19爆發，加速電子商務產業發展及擴張，進而使產業受到高度重視。
    本研究主要探討台灣與韓國電子商務產業發展，採用數據分析法、文獻研究法、資料歸納法進行相關文獻之蒐集及檢視，針對兩國過去、現在、未來的趨勢做研究架構，最後比較兩國競爭力的優劣勢，並提出對台灣電子商務產業發展之建議。
    以過去、現在、未來的切面做研究架構，過去的部分包括台灣和韓國電子商務2017-2020年實績及發展概況；現在的部分包括台灣和韓國電子商務的資訊流中主要銷售平台及台灣和韓國電子商務的金流與物流；未來的部分包括台灣和韓國當前跨境電商發展概況。
    E-commerce industry is one of the important industries related to international trade. There’s a saying that goes No borders on the internet. Due to the outbreak of COVID-19 in 2020, accelerate the development and expansion in e-commerce industry, cross-border e-commerce have gained international recognition around the world.
    This research mainly discusses the development of e-commerce industry in Taiwan and Korea by data analysis method, literature research method and data induction method to collect and examine relevant literature, focuses on the past, present and future trends of the two countries, and finally compares the advantages and disadvantages of the competitiveness between two countries, and kindly offers some suggestions about the extension and evolution for Taiwanese e-commerce industry.
    Based on different timing by the past, current and future, to make research architecture. First, regarding to past portion, it is included sales result of e-commerce industry from 2017 to 2020 in Taiwan and Korea both. Second, regarding to current portion, it is included the sales platform of information flow. And money flow and logistic flow of e-commerce in Taiwan and Korea. Third, regarding to future portion, it is talking about development situation of cross-border e-commerce in Taiwan and Korea nowadays.
    显示于类别:[韓文系所] 博碩士論文

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