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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/48845


    題名: Corporate Social Responsibility and Corporate Performance: A Hybrid Text Mining Algorithm
    作者: Lee, M (Lee, Mushang)
    Huang, YL (Huang, Yu-Lan)
    貢獻者: 會計系
    關鍵詞: corporate social responsibility
    decision-making
    performance
    text mining
    日期: 2020-04
    上傳時間: 2020-11-27 15:36:08 (UTC+8)
    摘要: Until now, the works regarding the relationships between corporate operating performance and corporate social responsibility (CSR) could not reach a conclusive result (positive, natural, and negative). This circumstance can be attributed to two main reasons: (1) inadequate performance measurement and (2) ignoring the multi-dimensional nature of CSR. To combat this, we provided a hybrid decision framework that consisted of two main procedures: (1) performance measurement via linear programming algorithm and (2) CSR's multi-dimensional nature extraction via text mining. By joint utilization of a linear programming algorithm and text mining, we could gain more insights from the outcome. The proposed decision framework, tested by real cases, is a promising alternative method for performance prediction. Managers can take this model as a roadmap and allocate resources to suitable places, as well as reach the goal of sustainable development.
    關聯: SUSTAINABILITY 卷冊: 12 期: 8 文獻號碼: 3075
    顯示於類別:[會計學系暨研究所 ] 期刊論文

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