總結整體而言,該如何達到餐飲外送平台易用性、便利性,以及隱私安全性三者合一,提高消費者之再購意願,是未來各餐飲外送平台必須思考之方向。
With the rise of communication software and changes in consumer behavior pat- terns in recent years, the food delivery platforms have also grown explosively, showing that the food delivery platform business have quietly risen and gradually changed the habits of people. How to attract consumers to increase through the functions of the food delivery platform has become an issue.
And the growth of food delivery platforms and the formation of emerging indus- tries, there is currently not much research related to the connection between food deliv- ery platforms and consumers’ repurchase intentions. Therefore, in this study, with of 414 copies were collected through the online questionnaires data was analyzed by SPSS to verify the hypothesis of this article, and the research recommendations for catering delivery platform related companies were proposed through the research results.
The study found of the food delivery platform interface can currently maintain consumers' repurchase intention, but in terms of convenience, the platform's functional mechanism can be further strengthened to correctly provide the information consumers need. This study also found that the platform's privacy security mechanism does inter- fere with consumers' repurchase intention.
In summary, the food delivery platforms need to focus on how to achieve the com- bination of ease of use, convenience, and privacy of the food delivery platform to pro- mote consumers' repurchase in the future.